McDonald's: 50 years of the big mac

McDonald's is celebrating 50 years of the Big Mac with an outdoor and digital campaign that underlines how nothing has changed about its signature burger in 50 years. In a world where things drift away in a blink, McDonald’s ‘Big Mac’ remains a hallmark of comfort foods. It’s probably the one thing that pops up in your head when you hear the words, “fast food.” Even in its 50th year, generations after generations still have an appetite for the burger, which has played witness to the creations and extinctions of innovations and trends.

The series of 50 unique designs based on the iconic shape of the burger juxtapose the cultural differences between 1968 and 2018. For example, radio is now podcast, the jukebox is now Spotify and cash is now bitcoin. The point being that Big Mac is still the same and just as iconic, even half a century later. The art was also transformed into delicious bite size animations and GIFs for use in outdoor, in-store and digital media. Discover more about the project in the case study film below, then keep scrolling down to get a taste of the poster series.